Bad Bunny's Super Bowl 60 halftime show was a landmark moment for Latinos, bringing vibrant Puerto Rican culture to a global stage with traditional symbols, star-studded guests, and a powerful message of self-belief.
The sun hung low when Bad Bunny emerged in Puerto Rico’s sugar cane fields during his halftime show, surrounded by jíbaros in pavas (rural farmers in traditional straw hats), viejitos playing dominos (an affectionate term for older men) and a piragua stand (shaved ice) — undeniable symbols of Puerto Rico. From a small Caribbean island with a complicated colonial history, to the world: The artist born Benito Antonio Martínez Ocasio brought Puerto Rican culture to the Levi’s Stadium in Santa Clara, California, for his 2026 Super Bowl halftime show in what was always going to be a landmark moment for Latinos. He started with his huge reggaeton-and-then-some hits, “Tití Me Preguntó” moving into “Yo Perreo Sola,” as he remerged on top of the casita (“little house”) from his Puerto Rican residency — Cardi B, Jessica Alba, Pedro Pascal, Karol G, Young Miko, Ronald Acuña Jr., Alix Earle and Dave Grutman were guests at his pari de marquesina (“house party.”) Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Charlie Riedel) Bad Bunny performs during halftime of the NFL Super Bowl 60 football game between the New England Patriots and the Seattle Seahawks, Sunday, Feb. 8, 2026, in Santa Clara, Calif. (AP Photo/Charlie Riedel) Then he crashed through the roof — Daddy Yankee’s “Gasolina” played for a moment, clearly an acknowledgement and celebration of the Puerto Rican artists who laid the path for his career to go global. “Mi nombre es Benito Antonio Martínez Ocasio,” he introduced himself to the crowd in Spanish. “Y si hoy estoy aquí en el Super Bowl 60, es porque nunca, nunca dejé de creer en mí y tú también deberías de creer en ti, vales más de lo que piensas.” In English: “My name is Benito Antonio Martínez Ocasio, and if I’m here today at Super Bowl 60 it’s because I never, ever stopped believing in myself and you should also believe in yourself, you’re worth more than you think.”
