Did a 24-Hour Spending Freeze Actually Work? The Shocking Results of the Economic Blackout!

2025-03-01 18:00:35.578

A 24-hour "economic blackout" promoted on social media took place, aiming to protest the influence of billionaires, big corporations, and both major political parties on working Americans. The People's Union USA, a recently founded group led by John Schwarz, encouraged this boycott. While initial reports from retail analyst Marshal Cohen suggested no significant impact on consumer spending, the situation is nuanced. The boycott's impact on sales is difficult to definitively measure, with some research firms not tracking the event. Anecdotal evidence from social media and small business owners like Mischa Roy presented a mixed picture, with some reporting no change while others experienced brisk sales. The blackout also sparked counter-protests and criticism online. The People's Union USA plans future boycotts, including a week-long boycott of Walmart and Amazon. The event also highlights other ongoing boycotts, such as one against Target for reducing its DEI initiatives, organized by Rev. Jamal Bryant, and another by Rev. Al Sharpton targeting companies abandoning their DEI pledges. Academic experts like Anna Tuchman offer insights into the potential impact and sustainability of such boycotts, referencing past examples like the Goya Foods and Bud Light boycotts which yielded contrasting results.