McDonald's Snack Wrap is BACK! After Nine Years, Customer Demand Wins!

2025-06-03 18:00:46.85

Nine years after discontinuing the Snack Wrap in the US, McDonald's is giving in to popular demand and bringing the item back to its menu on July 10th. Customer requests, online petitions, and even a Facebook group dedicated to its return all contributed to the decision. The Snack Wrap's lower price point and smaller size are also seen as beneficial in a time of inflation and changing consumer habits. McDonald's has also made improvements to the preparation process and updated its chicken strips to ensure a smoother rollout. While the US launch will feature only fried chicken with ranch or spicy sauce, other markets continue to offer a wider variety. The return coincides with a period of slower growth in the fast-food industry, with inflation being a major contributing factor. The Snack Wrap is seen as a way to attract budget-conscious consumers and cater to the trend of smaller, more frequent meals throughout the day.