Target Boycott: 40 Days of No Target!

2025-03-09 00:00:51.424

A 40-day boycott of Target, dubbed the "Target Fast," began on Wednesday, the first day of Lent. Organized by Rev. Jamal Bryant and other leaders, the boycott protests Target's decision to curtail several diversity, equity, and inclusion (DEI) initiatives, including programs supporting Black employees and businesses. The boycott, which runs through April 17th, encourages participants to redirect their spending to Black-owned businesses. Target has declined to comment directly on the boycott. The company's decision to scale back DEI initiatives, following similar moves by other corporations, sparked outrage among customers and activists. Experts highlight the risk companies face when actions contradict previous messaging and consumer expectations, potentially leading to boycotts. The success of the "Target Fast" remains uncertain, but it underscores the power of consumer activism and the challenges companies face in navigating social and political pressures.