Mattel is launching an autistic Barbie, developed in partnership with the Autistic Self Advocacy Network, to further its commitment to diversity and better represent the autistic community through thoughtful design choices.
Mattel Inc. is introducing an autistic Barbie doll, developed over 18 months in partnership with the Autistic Self Advocacy Network (ASAN), as the newest addition to its diverse Fashionistas line. This initiative aims to create a Barbie that reflects how autistic people may experience and process the world, building on a collection that already includes dolls with Down syndrome, vitiligo, and prosthetic limbs. Noor Pervez from ASAN, who worked closely on the prototype, noted the challenge of representing the broad spectrum of autism. The doll features specific design elements such as eyes that shift slightly to the side to represent avoidance of direct eye contact, articulated elbows and wrists to acknowledge stimming, and an A-line dress with a flowy skirt and flat shoes for comfort and stability. Accessories include a pink finger clip fidget spinner, noise-canceling headphones, and a communication tablet. The doll's facial features are also inspired by Mattel employees in India, aiming to represent an underrepresented segment of the autistic community. This addition is part of Mattel's ongoing commitment to reflect the diverse world, with the doll available at Mattel's online shop and Target stores for $11.87, and later at Walmart. The article also mentions CDC statistics on autism prevalence, noting higher rates among certain ethnic groups and boys.
