by Andrew Ismail in Business

McDonald's is the latest target of a grassroots "economic blackout" campaign. The People's Union USA, led by John Schwarz, is urging a boycott from Tuesday to next Monday, demanding "fair taxes, an end to price gouging, real equality, and corporate accountability." McDonald's responded, stating they welcome dialogue but find the claims misleading, highlighting their commitment to inclusion, employment opportunities, and tax contributions. While the boycott's effectiveness is uncertain, it comes at a challenging time for McDonald's, which recently reported two consecutive quarters of sales declines amid economic uncertainty and rising prices (approximately 40% since 2019). Schwarz previously organized boycotts of Walmart, Target, and Amazon, with mixed results. A March boycott of Amazon had little impact, while a 40-day boycott of Target, driven by customer backlash to its DEI program changes, showed more significant effects. Experts remain skeptical about the impact of uncoordinated boycotts on large corporations.