OMG! Hailey Bieber's rhode Just Sold For A BILLION DOLLARS!

2025-05-29 00:59:19.613

Hailey Bieber's beauty brand, rhode, was sold to e.l.f. Beauty for a staggering $1 billion. This marks e.l.f.'s largest acquisition, surpassing its $355 million purchase of Naturium in 2023. Launched in 2022, rhode generated $212 million in net sales in its last fiscal year. The brand's popularity, fueled by strong social media engagement and Bieber's influence, led to frequent sell-outs and long lines at pop-up shops. Bieber will remain as rhode's chief creative officer and head of innovation. e.l.f. plans to leverage rhode's success to expand its retail presence and global reach. The acquisition comes as e.l.f. navigates the impact of tariffs on its China-based production, leading to a price increase across its product line. Despite this, e.l.f. remains committed to its China-based supply chain. The deal includes $800 million in cash and stock, with a potential additional $200 million based on rhode's future performance.