Filmmaker Michael Bay is suing the Formula 1 team Cadillac for $1.5 million, alleging his ideas were used without permission in their Super Bowl commercial. Cadillac denies the claims, stating Bay couldn't meet their timeline.
Filmmaker Michael Bay has filed a 19-page lawsuit in Los Angeles Superior Court, seeking $1.5 million from the Formula 1 team Cadillac. Bay accuses Dan Towriss, CEO of the Cadillac F1 team, of using his creative ideas for their Super Bowl commercial before abruptly changing course. Cadillac, in a statement to The Associated Press, denied the allegations, stating they met with Bay but he couldn't meet their timeline, and they were only exploring him as a director, not for the concept and creative, which they claim were already developed. The team expressed confidence that the dispute would be resolved appropriately and still admired Bay's creative brilliance. The Super Bowl commercial featured a new car reveal alongside former President John F. Kennedy's 'We Choose to Go to the Moon' speech. Bay's lawsuit specifically mentions discussing the JFK speech with Towriss and showing a relevant clip from 'Transformers 3,' which Bay claims thrilled Towriss.
