Beyoncé's HUGE Haircare Launch Party: Pics Inside!
by Andrew Ismail in CelebrityBeyoncé threw a lavish launch party for her Cécred haircare line's expansion into Ulta Beauty stores. The event, held in Los Angeles, saw Beyoncé arrive in an all-white ensemble and platinum hair. Celebrities like Jena Frumes attended, trying out the new products. This Ulta partnership marks a significant milestone for Cécred, previously only available online, and will greatly increase the brand's market reach and Beyoncé's profits.
Tweet
