by Adam Israel in Cybersecurity

Shares of Victoria's Secret fell after the company took down its US website due to a prolonged security incident. Shoppers see a black screen instead of the usual products. The company stated they are addressing a security incident and took down the website and some in-store services as a precaution. This lengthy outage is unusual for a company of Victoria's Secret's size, impacting its significant online sales, which generated $2 billion in 2024. Experts say hackers are becoming more sophisticated due to AI, and many retailers may be unprepared, often outsourcing cybersecurity. Victoria's Secret said they've enacted response protocols and engaged third-party experts. This attack follows a trend of sophisticated hackers targeting unprepared retailers, as seen with Marks & Spencer's recent cyberattack costing £300 million. The outage reportedly started at least Monday. Last year, Victoria's Secret appointed a new CEO, Hillary Super, from Savage X Fenty, amid competition challenges.