by Amanda Ireland in Business

The article explores the surprising sustainability and long lifespan of wooden barrels used in the alcohol industry, often reused multiple times across different countries and spirits. It follows the journey of barrels, from their creation in cooperages like Brown-Forman Cooperage in Kentucky (though this one recently closed due to trade issues), to their use in distilleries around the world, including those in Mexico, Canada, and Scotland. The article highlights the craftsmanship involved in barrel-making, the zero-waste process, and the unique flavors imparted by different types of wood, including oak, chestnut, hickory, maple, and more exotic varieties. It also emphasizes the role of barrels in creating terroir and the sophisticated ways distilleries manipulate flavors using barrels as a key ingredient. However, the article's central focus is on the looming threat of tariffs and trade wars, which are causing instability in the barrel market, impacting pricing and potentially disrupting the sustainable practices of barrel reuse. The current situation is described as a "perfect storm," with a surplus of barrels and decreased international demand, leading to a significant drop in used barrel prices. The long-term consequences of this disruption are yet to be fully realized, as the effects of these trade issues will be felt for years to come due to the lengthy process of barrel production and aging.