by Arturo Iglesias in Business

McDonald's is the latest target of a grassroots "economic blackout" campaign. The People's Union USA, led by John Schwarz, is urging a boycott from Tuesday to next Monday, demanding "fair taxes, an end to price gouging, real equality, and corporate accountability." McDonald's responded by stating their commitment to inclusion and fair tax payments, but the boycott comes at a time when the company is already facing declining sales and customer backlash over rising prices (approximately 40% since 2019). Previous boycotts organized by Schwarz, targeting Walmart, Target, and Amazon, have yielded mixed results. While a boycott against Amazon showed minimal impact, a 40-day boycott of Target, driven by customer opposition to the company's DEI policy changes, did lead to a sales decline. Experts remain skeptical about the effectiveness of these uncoordinated boycotts, but the pressure on McDonald's highlights growing consumer concerns and the ongoing debate surrounding corporate social responsibility and economic inequality.