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Hollywood experienced its slowest box office weekend of the year due to the Super Bowl, with 'Send Help' retaining the top spot while the highly anticipated 'Melania' documentary suffered a significant drop in ticket sales. Studios used the Super Bowl for major film advertising.
Despite critical acclaim, '28 Years Later: The Bone Temple' underperformed at the box office, taking second place to 'Avatar: Fire and Ash,' which continued its dominant run for a fifth weekend. 'Zootopia 2' also made history as the highest-grossing MPA animated film.
Universal Pictures' "Wicked: For Good" achieved a monumental opening weekend, grossing $150 million domestically and $226 million globally. It set a new record for Broadway musical adaptations, surpassing the first film's launch, and became the second-biggest debut of the year. The film's success, largely driven by female audiences and strong recommendations, is a significant boost for the exhibition industry heading into the year's end.
