Stay-at-Home Mom Makes $500+ a Month From Posting Outfits on TikTok and Instagram!

2025-08-08 06:00:21.37

Shelbi Howell, a stay-at-home mom, earns over $500 monthly by posting outfits on social media, despite having only a few thousand followers. She leverages apps like ShopMy and LTK to earn commissions on sales generated through links in her bio. ShopMy boasts 90,000 users with under 500,000 followers driving $500 million in sales. This model is attractive as it requires fewer followers than traditional influencers, making it more relatable and less risky for brands. Experts note that "influencer fatigue" has made micro-influencers more appealing, as audiences tire of extravagant displays of wealth. However, critics raise concerns about the exploitative nature of turning friendships into transactional relationships and the potential for commodification. While some see it as "fun money" or a way to reinvest in their style, others worry about the ethical implications of using personal networks for profit, drawing comparisons to multi-level marketing schemes. The article highlights the experiences of several women using these apps, showcasing the varying levels of success and the diverse perspectives on this growing trend.