OMG! Pumpkin Spice Latte is BACK! Starbucks' Fall Favorite Returns!

2025-08-27 06:44:55.747

Starbucks' wildly popular Pumpkin Spice Latte has returned to US and Canadian menus. This beloved beverage, launched in 2003, has sold hundreds of millions of cups and spawned countless imitations from Dunkin' and McDonald's. This year, Dunkin' even beat Starbucks to the punch with its fall menu launch. The PSL's success is undeniable: in 2024, Starbucks sold it in 79 markets, generating a net revenue of \$36.2 billion (compared to \$4.1 billion in 2003). Mentions of 'pumpkin spice' on US menus have increased by 33.8% between 2014 and 2024. The drink's popularity is further illustrated by a 24% increase in foot traffic at US Starbucks locations on the day of its 2024 release, with North Dakota seeing a remarkable 45.5% increase. Even Merriam-Webster added 'pumpkin spice' to its dictionary in 2022! Starbucks' dedicated Facebook group, the Leaf Rakers Society, boasts 42,000 members celebrating fall year-round.