American Eagle's Ad Campaign Featuring Sydney Sweeney Sparks HUGE Controversy!

2025-08-03 00:00:38.992

American Eagle Outfitters faced backlash over its denim ad campaign starring Sydney Sweeney. Critics raised concerns about race and Western beauty standards. The company responded on Instagram, stating the campaign was always about the jeans and their intention was to celebrate how everyone wears their jeans confidently. A teaser video, using a pun on "genes" and "jeans", caused particular controversy, with some critics interpreting it as a reference to eugenics. Despite the negative reception, some marketing experts argued that any buzz, even negative, can be beneficial for a brand.