2025-08-09 18:00:19.137

Global cosmetics giant L’Oréal has partnered with Ari Kytsya, a US-based adult performer on OnlyFans, to promote its Urban Decay makeup brand. Kytsya, who boasts millions of followers across social media, also creates explicit content on OnlyFans. This collaboration has drawn criticism from the Fawcett Society, a UK women's rights charity, which expresses concern about the normalization of OnlyFans and its potential impact on young women. The Fawcett Society questions the appropriateness of Kytsya as a role model for young consumers. L’Oréal defends the partnership, highlighting Kytsya's openness about her experiences. The advertisement features pixellated images of Kytsya with a content warning. Other brands, including Visa and Diageo, have recently distanced themselves from similar collaborations with adult performers. Despite the controversy, some marketing experts believe the partnership could increase visibility for Urban Decay.

2025-08-03 00:00:38.992

American Eagle Outfitters faced backlash over its denim ad campaign starring Sydney Sweeney. Critics raised concerns about race and Western beauty standards. The company responded on Instagram, stating the campaign was always about the jeans and their intention was to celebrate how everyone wears their jeans confidently. A teaser video, using a pun on "genes" and "jeans", caused particular controversy, with some critics interpreting it as a reference to eugenics. Despite the negative reception, some marketing experts argued that any buzz, even negative, can be beneficial for a brand.

2025-08-02 12:00:29.53

American Eagle Outfitters faced significant backlash over its denim ad campaign featuring Sydney Sweeney. Critics raised concerns about race and Western beauty standards, focusing on a teaser video where Sweeney uses a pun on "genes" and "jeans." The video, which is not part of the main ad campaign, sparked accusations of unintentional or deliberate nods to eugenics. While some defended the campaign, others criticized its potential implications. American Eagle responded by stating the campaign was always about the jeans and their intention was to celebrate how everyone wears their jeans with confidence. Marketing experts offered varying opinions, with some suggesting that generating buzz, even negative buzz, can be beneficial.