Labubu, the fluffy, sharp-toothed figurine, has taken the world by storm, propelling its creator, Pop Mart, to massive financial success. Discover the craze behind this collectible phenomenon and the surprising price of obsession.
Labubus, the cute yet creepy figurines, have become a global phenomenon, boosting Pop Mart's revenue to over $1.8 billion in 2024. Sold in blind boxes, the rarity of certain designs, especially the "secret" Labubus, drives intense collecting. A CNN simulation showed that obtaining a secret Labubu could cost an average buyer around $2,000. The limited availability of these toys, coupled with online reseller markets, fuels the demand and keeps collectors hooked. The popularity is particularly high in California, Nevada, Texas, and Hawaii, as shown by Google Trends data.
