This Tiny Toy Made a BILLION-Dollar Company!
by Alice Ibarra in BusinessLabubus, the cute yet creepy figurines, have become a global phenomenon, boosting Pop Mart's revenue to over $1.8 billion in 2024. Sold in blind boxes, the rarity of certain designs, especially the "secret" Labubus, drives intense collecting. A CNN simulation showed that obtaining a secret Labubu could cost an average buyer around $2,000. The limited availability of these toys, coupled with online reseller markets, fuels the demand and keeps collectors hooked. The popularity is particularly high in California, Nevada, Texas, and Hawaii, as shown by Google Trends data.
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