Cracker Barrel faced intense backlash and reversed its logo redesign after criticism, including from Donald Trump, resulting in an 8% stock surge.
Cracker Barrel, facing declining customer traffic and lagging behind competitors, announced plans to modernize, including a logo redesign. However, the changes sparked significant negative reaction, with criticism even coming from former President Donald Trump. The company quickly reversed course, keeping the original logo featuring an overalls-clad man leaning on a barrel. This decision was met with investor approval, leading to an 8% increase in Cracker Barrel's stock price.
