by Alice Ibarra in Sports

Paramount will become the new home for Ultimate Fighting Championship (UFC) events in the U.S. starting in 2026 through a seven-year agreement with TKO Group. This follows Paramount's $8 billion merger with Skydance. The deal grants Paramount exclusive distribution rights to UFC's 13 marquee numbered events and 30 "Fight Nights" on Paramount+, with select events simulcast on CBS. This marks a shift from the pay-per-view model, aiming for broader reach. Paramount's CEO David Ellison highlighted the strategic importance of live sports for subscriber growth. TKO's president Mark Shapiro emphasized increased fan engagement. The deal is valued at an average of $1.1 billion annually, a significant increase from ESPN's reported yearly payment of $550 million. All UFC content will be available on Paramount+, simplifying access for fans. Paramount also plans to explore international UFC rights. The Paramount-Skydance merger faced scrutiny, including a settlement with President Donald Trump, before receiving approval. UFC CEO Dana White stated the deal makes UFC more accessible and affordable. TKO also manages WWE, which recently signed a deal with Disney's ESPN for streaming rights to premium live events.