Following significant Democratic wins in the midterms, gun rights advocates are updating their strategy, seeking to engage gun-owning Democrats and reduce their deep entanglement with the Republican party.
After the recent US midterm elections saw substantial Democratic victories, gun rights organizations are re-evaluating their traditional strategies. While some prominent groups like the NRA plan to continue challenging gun safety legislation, others, such as the Second Amendment Organization, recognize the need to build ties with gun owners who vote Democrat. Rob Pincus, executive vice-president of the Second Amendment Organization, highlights a growing understanding that the movement must spend less time supporting Republicans, who already favor looser gun laws, and instead court Democrats. This strategic pivot is driven by several factors: an observed increase in gun ownership among liberals, people of color, and the LGBTQ+ community; the declining financial influence of groups like the NRA compared to gun violence prevention organizations; and the perception that gun rights advocacy has become too deeply intertwined with the Republican party and broader conservative cultural issues, alienating potential allies. Experts like Stephen Gutowski from The Reload note that being an NRA member often signifies more than just an interest in guns, associating it with a package of right-wing political beliefs. This entrenchment is seen as a barrier to reaching a diversifying base of gun owners who may not share conservative views on other social issues but desire fewer gun restrictions. The goal is to decouple gun rights from traditional American conservatism and find common ground with liberal gun owners, acknowledging that not all of the estimated 100 million gun owners will vote Republican.