Warner Bros. Discovery is rebranding its streaming service back to HBO Max, ditching the poorly-received "Max" name.
Warner Bros. Discovery announced Wednesday that it's rebranding its streaming service from Max back to HBO Max this summer. The Max name, introduced after the Warner-Discovery merger in 2023, was widely criticized as a downgrade from the prestigious HBO brand. The company's CEO, David Zaslav, stated that the move is intended to leverage the high quality associated with HBO to boost growth. HBO executive Casey Bloys even joked about reusing old stationery with the HBO Max logo.
