Victoria's Secret Website Hacked: Is This the End of an Era?

2025-05-29 00:59:19.619

Shares of Victoria's Secret plummeted after the lingerie giant took down its US website due to a significant security incident. The website displays a black screen with a statement acknowledging the incident and the company's efforts to address it. While physical stores remain open, the online outage is critical, given that online sales account for roughly a third of Victoria's Secret's annual revenue (approximately $2 billion in 2024). The incident's duration is unusual for a company of this size, with reports suggesting the outage began as early as Monday. Experts suggest that increasingly sophisticated hackers, aided by AI, are targeting unprepared retailers, often those outsourcing cybersecurity. This attack follows similar incidents, such as the suspected hacking of Marks & Spencer, resulting in substantial financial losses. The intensity of the Victoria's Secret hack could lead to similar consequences, according to cybersecurity experts. Victoria's Secret has engaged third-party experts to resolve the issue. The incident comes at a challenging time for the company, which recently appointed a new CEO in an attempt to revitalize the brand and compete with rivals like Savage X Fenty.