This article delves into the author's growing frustration with the apolitical or conservative slant of popular momfluencer content, highlighting the disconnect between perfectly curated online lives and the urgent political realities faced by mothers in America.
The author, an avid consumer of momfluencer content, finds herself increasingly uneasy with the predominantly apolitical or subtly conservative nature of videos showcasing domestic routines and aspirational lifestyles. She questions the political alignment of these influencers, wondering if they share concerns about issues like ICE raids, book bans, or the climate crisis. The article discusses how the 'right has won the family' in online spaces, with many popular creators leaning towards 'tradwife' ideologies or remaining silent on political matters. Content creator Kate Glavan and others point out the challenges for leftist mothers to create viral content, citing working schedules, fear of online backlash, and privacy concerns for children. The author argues that motherhood itself is inherently political in the US, encompassing healthcare, paid leave, and economic struggles. While mainstream momfluencing struggles to integrate progressive thought due to its consumerist nature, the article highlights a few creators, like Lisa Miller, who are bravely incorporating their political views on gun violence, ICE, and human rights into their content, finding a receptive audience and demonstrating that motherhood and left-leaning outrage can coexist.
